Sustainable fashion tech innovation

A case study of Bolt Threads' redefinition of fashion systems, design activism, and social entrepreneurship.

Abstract

This research article explores the transformative journey of Bolt Threads, a pioneering biomaterials firm operating at the intersection of biotechnology and fashion. First, the research paper sets the background and provides the research question. Second, the existing literature is reviewed to investigate sustainable entrepreneurship within the fashion industry, exploring sustainable fashion concepts and highlighting sustainable entrepreneurs’ challenges. Third, the research paper examines Bolt Threads as a case study   to redefine fashion systems, design activism, cultural sustainability, design for social change and social entrepreneurship. The case study thoroughly examines Bolt Threads’ founding story, business model, innovative technologies and strategic initiatives, underscoring the company’s dedication to sustainability and technological advancement. This case study analyses Bolt Threads collaborations with renowned fashion brands, financial strategies, the potential for industry-wide adoption and outlook. Bolt Threads demonstrates that. sustainable innovation requires thinking beyond traditional materials and methods. This approach shows that transformative change in sustainability involves looking outside the industry’s usual practices and integrating technology in unexpected ways, which can lead to groundbreaking materials that still align with fashion’s functional and aesthetic standards. Partnerships with major players help start-ups accelerate market acceptance, increase consumer trust and create broader demand for sustainable products. These alliances demonstrate that aligning with influential brands can be a strategic move for sustainable companies seeking scalability and industry-wide adoption.