Our target audience seems to be ignorant about the topic of thrifting and second hand clothing. If we observe our audience we can tell that they take into consideration the current standards of society as well as what is trendy and fashionable. What’s important is that they need to be educated about the topic (thrifting and second hand clothes) and it’s environmental impact on the planet. In Cyprus most young people today believe that second hand clothes are mostly old, out of date, not good quality and not wearable. Our aim is to change that way of thinking by proving that thrift shopping can be a unique, affordable experience and that these clothes aren’t bad. It is critical to note that those clothes can be from different eras and that's what makes them valuable. Also thrift shops in the Cypriot society are not well known and there are not that many shop options available so far for recycling clothes.

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