Our target audience are young people between the ages of 18 until 25 regardless of gender, beliefs and education. They are young people full of life with little to no knowledge and understanding about environmental pollution and how they can help , either by reducing their plastic use, by recycling or any other way to help reduce the use of wasteful packaging. Their ignorance probably comes from home, most likely their parents aren’t huge fans of recycling and they grew up with endless use of plastic packaging. At times, they probably know about the environmental problem but they choose to ignore it either because it is easier or because no one showed them another way. When they go shopping they pay little attention or none at all on how items are packaged. Usually they are not well-informed because they grew up not to consider the impact of wasteful packaging.