Our target audience is university students and more specifically at Cyprus University of Technology. The ages of our target group are 18 to 28 and most of them are Greek Cypriots of any gender. They are people who care about their education and want to absorb academic knowledge through every way possible and more specifically through books. Most of them are not financially independent because they are not working yet in order to focus on their studies so they are provided by their parents. Subsequently, they can't afford to buy expensive academic books. They come from different academic disciplines and different academic years at the university. The majority of the students live near the university in Limassol. Usually you are going to see them studying in a library during the exams period. Finally, most of them use computers for their studies but in reality they prefer books in order to take notes and they are easier to carry around.