Our target group consists of BA Multimedia and Graphics Design students studying in Cyprus University of Technology. Some of the common traits they all share are creativity, progressive thinking, artistry, inventiveness and originality. They tend to get inspired by both by common and uncommon everyday life occurrences and they are open to new innovative ideas. Their age is between 18 to 26 years old, approximately 65% of the students are females and most of them live in Limassol. Some of them might work in part-time jobs or not at all. In most cases their busy schedules doesn’t allow them to have full-time jobs.