Lakeridou, Rafaella Maria, and Christos Karpasitis. “Social Cause Advertising Is Not Your Traditional Advertising: A Framework for Designing Social Change”. DISCERN: International Journal of Design for Social Change, Sustainable Innovation and Entrepreneurship 3, no. 2 (November 6, 2022): 58–78. Accessed February 5, 2023. https://www.designforsocialchange.org/journal/index.php/DISCERN-J/article/view/93.