Hayama, Yasuyuki, and Francesco Zurlo. “Toward Societal Transformation through Design Storytelling : A Case Study of Brand Designing in the Mineral Water Industry in Finland”. DISCERN: International Journal of Design for Social Change, Sustainable Innovation and Entrepreneurship 3, no. 2 (November 6, 2022): 14–27. Accessed February 5, 2023. https://www.designforsocialchange.org/journal/index.php/DISCERN-J/article/view/89.