Lakeridou, Rafaella Maria, and Christos Karpasitis. 2022. “Social Cause Advertising Is Not Your Traditional Advertising: A Framework for Designing Social Change”. DISCERN: International Journal of Design for Social Change, Sustainable Innovation and Entrepreneurship 3 (2):58-78. https://www.designforsocialchange.org/journal/index.php/DISCERN-J/article/view/93.